When marketing promo sucks the soul

I tried to read a book today, planning to write about it. I got up at 5am and read the book, marking the places that were interesting. It’s a marketing book, one about promoting oneself, which seems to have some traction these days.

But I just couldn’t do it.

It’s so entirely awful. It’s full of bromides and intellectual falsehoods. It’s slick and personable. It’s a big huge fat waste of time and money. Anyone’s. Everyone’s.

And it’s cast a dark cloud over my soul.

Today the LA 140 Conference begins. The roster seems, in my shadowy state, to be full of self-promoters, jivers, people with big voices who take advantage of those doing real work. They are not all like this, I am sure. But I can’t see the content through the promotional social networking tweeting hoo-ha.

When days like this strike, the best thing to do is retreat from the online world: write and create. Read. Fold laundry, garden, visit the stacks in the library. But there is Jacket Copy blogging to be done. I will try not to cast too much gloom over it all.

Wish me luck.

About the author

I like sitting in Jack Webb's booth.