“Everyone’s reading blogs. What do I tell them?”

“Tell ‘em that blogs lack that home-made, folksy thing that you got going.”

“But doesn’t online writing allow for greater intimacy with the writer? An immediate encounter, unfiltered by the publishing machine?”

“You always have to attack their strengths, baby. Think: ‘Swiftboat’ versus ‘Texas Air National Guard’.”

“Ahh. I see…”